Telco Amaysim unveils David Hasselhoff campaign which duped international press
Amaysim has emerged as the brand behind a campaign which duped many major international news websites into writing articles saying David Hasselhoff had changed his name to David Hoff.
News of the brand behind the commercial stunt broke early on Saturday morning as Amaysim revealed it’s latest push to lure customers, with the campaign based around the premise of “Less Hassle, More Hoff”.
Sydney agency The Special Group was behind the the stunt after winning the business from BMF earlier this year, with the campaign positioning Australia’s fourth largest telco as offering a simple experience.
Classic !
Got to love it when a plan comes together. 😉
Brilliant tag line! Well done specials group.
Christian Magel is no doubt one of the smartest and common sense guys I’ve heard of with his comment. For a company to rise from nowhere 4 years ago, to be 4th means they must be doing something right with their offering.
How do u give confidence in a number 4 player. How do u make it seem like s credible alternative? Awareness is not your issue guys.
Ahhh. I heard the Hoff news reported. But didn’t hear the follow up for the link with Amayasim.
This feels like just another telco stunt fronted by a celebrity Doug Pitt, Ricky Gervais now the Hoff … I’m bored of this trend and surprised it came from Special Group
They have grown to be the forth biggest in the market but wouldn’t spend anywhere near numbers 1,2 or 3.
I’d imagine Special Group would have been looking for a way to have a big impact with less funds.
Interestingly though it’s the same copywriter for Doug Pitt and this campaign.
I think it will work its red board shorts off.
One of the best campaigns of the year. Yeah, washed up Americans is a bit of a cliche, but the hoff is central to the idea and benefit. Crystal clear message. Deserves to do well