Tell him he’s dreaming: The Kerrigan family reunite for Uber Green campaign, via Poem
The Castle’s Michael Caton, Stephen Curry, and Anthony Simcoe are going straight to the pool room in a new campaign for Uber Green, developed by Poem.
The campaign features the Kerrigan boys from the classic 1997 Australian film. In the spot they unsuspectingly catch-up for beers in the pool room, only for Curry to spring the ad on them.
Uber’s earned agency partner Poem led strategy, creative, social, content, and publicity for the campaign.
The agency is no stranger to using big stars for campaigns, with other pieces of earned creative including Happy Gilmore’s Chris McDonald and Formula 1’s Valtteri Bottas.
The new campaign showcases Uber’s electric offering Uber Green, described as “an important step” in the brand’s commitment to an all-electric future. It leans into the fact that Uber Green is the same price as Uber X, which according to Uber ANZ’s director of comms Peta Fitzgerald, means choosing it for a ride “is just common sense”.
“With this campaign, we wanted to emphasise how Uber Green is making more sustainable choices even easier,” she said in a release.
“Collaborating with these iconic actors and True Blue royalty shows EVs aren’t just a luxury; everyone can make more sustainable choices.”
Poem’s general manager Rhania Farah and recently appointed creative director Tom Manning said using beloved Aussie icons was powerful.
Heading straight to the pool room
“We knew having them on screen together for the first time in over 25 years would be a huge cultural moment and become instantly shareable,” Farah said in a release.
Manning said: “Ultimately, looking after Australia is the most Australian thing you can do — and these guys are some of the most loved Australians to tell Australia about that.”
The campaign also features cameos from The Betoota Advocate’s Clancy Overell and Wendell Hussey. The work will be supported by earned and social support from the satirical publication, as well as the Bob Hawke Beer & Leisure Centre, the venue featured in the spot.
Credits:
Client: Uber
Director of Communications Director, ANZ: Peta Fitzgerald
Communications Manager, ANZ: Bonnie Ko
Communications, ANZ: Josh O’Connor
Social Media Lead, APAC: Chanelle Murray
Social Media Manager ANZ: Haley Evirgen
Creative Director, APAC: Adam Ledbury
Head of Marketing, ANZ: Nicole Bardsley
Marketing Manager, ANZ: Sally Luff
Marketing Manager, ANZ: Dan Greenberg
Senior Legal Counsel, ANZ: Michael Coutts
Legal Counsel, ANZ: Matt Evans
Strategy, Creative & Publicity: Poem
CEO: Rob Lowe
Managing Director: Katie Raleigh
General Manager: Rhania Farah
Executive Director, Strategy & Social: Alex Watts
Creative Director: Tom Manning, Jess Cluff (former Creative Director)
Group Account Director: Jim Michell
Account Director: Robbie Purcell
Senior Account Manager: Katie Scanlan
Account Manager: Georgia Tiernan
Publicist: Rebecca Patterson
Production:
Talent: Michael Caton, Stephen Curry, Anthony Simcoe, Clancy Overell, Wendell Hussey
Director: Adam Wise
DOP: Dimitri Zaunders
Senior Producer: Hattie Morgan
Production Assist: Arthur Chan
Editor: Nic Venettacci
1st AD: Stuart Beedie
2nd Camera Op: Trudi Gultom
1st AC: Rose Newland
1st AC: Matt Scott Chow
2nd AC/ Data: Mat Bosevski
Videographer (BTS): Jordan Rajek
Gaffer: Matt Willis
Lighting Assistant: Craig Knight
Grip: Stan Full
Grip Assistant: Rob Birtles
GFX & GFX Supervisor: Rob Moffet
Sound Recordist: Nathan Bell
Boom Operator: Jaedon Cooper
Production Designer: Aisha Phillips
Art Dept Assistant: Hugh Allen
Standby Props: Ben Walker
Wardrobe: Simone Turnbull
HMU: Annabel Barton, Leanne Carey, Cassie Hanlon
Unit: Janna Richert
Runners: Samantha Sykes, Nico Bruni
Stills Photographer: Paul McMillan
Photographer’s Assist: Sherry Zheng
Junior Art Director: Ruby Clarke
Venue: Bob Hawke Beer & Leisure Centre
Marketing Manager: Kate Sorensen
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