Telstra launches 55 day countdown to Christmas
Telstra is the first major brand to kick off a Christmas marketing campaign, launching a 55 day countdown to the holiday.
The telco is running a Facebook and online 55 Days Of Christmas campaign featuring a different offer for consumers every day. It is backed by TV advertising.
The promotion – featuring a 55-door daily advent calendar – is being run by Ogilvy. Today’s gift is The Christmas Leftovers Cookbook, a PDF recipe guide on what to do with leftover Christmas food. The two recipes provided consist of instructions on how to make a turkey sandwich and a suggestion on how to present leftover Christmas pudding.
The TV ads, which have already been launched on Telstra’s YouTube channel feature a comedy duo who can’t find their T-Box remote control under all their popcorn, and a second pair who only have one handset to go with their T-Hub.
a pdf of how to make a turkey sandwich? 55 days before you even get leftovers? Genius. I look forward to the pdf of Christmas carol lyrics. And the chance to be one of 3 lucky winners of a pay as you go sim card. And what’s a sea of popcorn got to do with anything?
I’d understand if the message was ‘hundreds of free films’
Huh? Is this a joke or for real!
I think it’s for real. Oh dear….
oh dear
Yeah but it’s social and thus cool, so turn your brains off
Its different for Telstra. I like it.
The TV ads don’t even talk to the online advent calendar. Its like two separate campaigns conjoined by a tagline.
Nice execution on the idea… well done whoever did that. Telstra…meh… graphics… yeah.
Well…. you gotta give the media agency kudos for making a dud client look half cool
It’s festive finger puppets today, “not a fan”, feel free to put one on each middle finger and thrust them in an upwards motion at your monitor.
& here I thought Telstra had a somewhat stringent sign-off process 😛
Check out “today’s gift”.
Oops, someone forgot something
#11, what am I missing? I’m staring at today’s gift and I can’t see what’s been forgotten?
Could be my browser – made a rash generalisation that everyone can see what I’m seeing. But for me, all that displays on today’s gift is “”
All that displays is “INSERT COPY”
Oh dear…. INSERT COPY….
But as per steamfrog’s comment – nice creative.
Show me where it says “INSERT….. “. If you are going to make things up at least be creative about it! For everyone else, try upgrading your version of Flash.
TO BLOODY SOON…..