Telstra signs as first principal sponsor of Effie Awards

Tim Burrowes

January 14, 2010 11:22

Telstra has signed on as the first principal sponsor of the Effie Advertising Effectiveness Awards for the next three years.

The Australian marketing industry’s recognition of the most effective advertising is in its second year and will now be will be presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Telstra.

The awards were initially launched by the Advertising Federation of Australia (AFA) and the AANA. The AFA is now part of the newly formed Communications Council.

Amanda Johnston-Pell, executive director brand and marketing communications, said: “Now more than ever companies like Telstra are seeking new ways to effectively market to customers.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.