Telstra takes a black ops approach to data security via The Monkeys
Telstra has platformed its security credentials in the first campaign to come from the telco since Brent Smart’s CMO appointment.
The former IAG head marketer joined Telstra in September last year, the same month as the Optus cyber attack that led to the data of 11 million customers being accessed.
The campaign was created by Telstra’s long-term agency partner The Monkeys, who also have a historical relationship with Smart, after he appointed the agency to IAG’s creative account 2017.
Anyone know what type of motorcycles used in this ad??
Great to see a big idea and big production budget.
It’s a little unclear though right? What is happening INSIDE the car? Is it nothing, and that’s the point (i.e. Telstra is working to protect you behind the scenes while you use the internet) or is something sinister happening with the girl texting? Or both!?
Side note, I don’t know why they dropped the music at the end.
There is a moment of unreality in this ad ….the teenager puts her phone down. That would never happen in real life