Ten confirms Melbourne Cup rights as part of $100m Victoria Racing Club deal
Channel Ten has confirmed it has secured the broadcasting rights to the Melbourne Cup with a five year $100m deal, which will see the network cover the entire carnival from 2019.
The deal, which will see the cup coverage move back to Ten, was disclosed last week and is the first sports deal signed by the network since losing cricket’s Big Bash League at the beginning of this year.
VRC Chief Executive Officer Neil Wilson and Paul Anderson, Ten CEO with the Melbourne Cup
Good play for them to get some sport back …. but knowing what they’ve paid and knowing what was possible. Doubtful to be generating much, if any, profits on this one.
you have one day a year that generates interest… the other 3 are filler and MG opportunities for your outstanding shortfalls.
lucky the airline is gone – as they are moving backwards at a rate faster than they take off. Lexus will want to make an impact…. but not sure you’ve backed a winner here. Time will tell.
No other commercial network wanted to pay $100m for the rights. Seven realised it was not financially viable and is wisely investing in prime-time content.
The VRC must be privately chuckling!
Paul Anderson again has misread the play that probably explains why the Network, under his watch, is languishing a poor third. Since his tenure, hundreds of workers have been made redundant, the Big Bash went to Seven. shareholders lost their investments and the company was put into voluntary administration.
When will CBS wise up and withdraw your rights!
Ps the English darts rights are still up for grabs.