Ten ways to make your app a retention machine
In this article Appboy shares some top tips for designing an app to keep consumer attention on the most competitive environment, their mobile screen.
There’s more to mobile success than just acquiring new customers. The cost of expanding your audience keeps going up—in 2015, customer acquisition costs rose 117% year-over- year—and no matter how many downloads your brand gets, your investment in mobile isn’t going to pay off if the people who try out your app don’t stick around.
Real, sustainable mobile success is built on customer engagement and retention. Brands that convince customers to engage with their app on a regular, consistent basis see significantly higher retention than ones that don’t. Driving that kind of engagement will take significant work and thought on your part, but it can give your brand a major competitive advantage and support your mobile efforts over the long haul.
To help you get there, we’ve put together a list of 10 things you can do to keep your customers coming back.
Appboy empowers marketers to send beautiful, contextual and valuable messages 1:1, at scale, in real time, across devices. Learn more about how Appboy can transform your marketing.
