The 20 ads that sum up Super Bowl 2011

Tim Burrowes

February 7, 2011 7:18

Today marked the Super Bowl. For creative advertising, the half time break is, well, the Super Bowl of advertising.

I’ve pulled out the 20 ads that best sum up this year’s crop.

(The video player may take a few seconds to appear, so bear with it…)

Most Twitter-melting ad:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising Super Bowl

9 COMMENTS

Smash 7 Feb 11

HAHA Chevy Tommy ad… classic!

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Dan 7 Feb 11

Christ..how crap is Australian creative when you watch some of these ads. It’s depressing

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Dave 8 Feb 11

Wow, makes the Aussie ad agencies look like kids in a star wars suit!

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version 8 Feb 11

Doritos – Gold!

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JustinB 8 Feb 11

Bieber is funny … who knew?

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BitchDigital 8 Feb 11

2 words. Sam Kekovich. Take a good concept and bore the shit out of us with it. It was funny for the first week the first time. Then it became SHIT!!!

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Mike 10 Feb 11

What makes these ads “best”?

Funny?

Engaging?

Educational? (re: Oz ad industry)

How about a radical measure: whether they either increase sales. Something that won’t be known until much later. Hopefully, the measure that the people who pay for them care most about.

If an ad doesn’t increase sales, it’s a waste of money. Regardless of funny, engaging, educational, etc.

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Bertie 18 Feb 11

I think the Siege is amazing with magic graphics but does it sell coke?
Would love to see it on a Cinema screen or better bstill turn it into a movie

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GreatStrategy 2 Mar 11

lol loved the Doritos and VW ads.

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