The best campaigns of 2022, as voted by the industry
Mumbrella’s Kalila Welch asked creative agencies to share their favourite Aussie campaigns of the year, pulling together the industries’ top five campaigns of 2022, with a winner that was just about unanimous.
5. Preserve Tuvalu – The Monkeys for Tuvalu
Coming in at fifth place, The Monkey’s work with Tuvalu was as confronting as it was powerful. Partnering with Thrive PR on what was a primarily earned piece of work, the campaign film and accompanying website demonstrated to audiences – and leaders at the COP27 conferences – the imminent outcomes of climate change should we not take more urgent action.
Simon Lee, chief creative officer at The Hallway, said: “Hello climate change sceptics or passive folks waiting for someone else to solve the climate change problem, this is your wakeup call! What could be more horrible than a country and its culture only being able to exist in virtual reality, due to the inaction or negative actions of the citizens of the real world? Fuck the Metaverse – it’s time to throw everything we’ve got at getting back in sync with the planet we depend on to thrive. Love your work Monkeys.”
