The Block wins in key advertising demos
Nine’s stripped format of The Block at 7pm is proving a winning formula for the network, the show rating with 1.109m across the five-city metro markets last night, according to preliminary reports from OzTam.
Its ratings win was the second day in a row that the show won across key advertising demographics 16-39, 18-49 and 25-54 demographics, following the network’s early week wins courtesy of The Voice.
The Block claimed third spot overall. Seven won the night in total viewers with Seven News taking 1.207m, The Block was backed in the demos by strong results from Nine’s other shows.
In both the 18-49 and 25-54 demographics, Nine dominated the evening holding the top six shows with The Block, two Celebrity Apprentice episodes, Nine News, A Current Affair and The Footy Show.
Interesting Ten is also failing in it’s pursuit of the younger profile. I assume the younger they go the better for Nine and Seven. Also assume they will not get any programs in the Top 10 on a regular basis ? Can anyone shed light on how Ten is performing in the chosen 16 – 39 core demo in the year to date ?