The Butterfly Foundation signs THINK HQ as its new communications partner
Body image and eating disorders charity, Butterfly Foundation, has recruited Think HQ as its new communications partner following a competitive pitch process.
Moving forward, the agency will be tasked with upholding the foundation’s communications projects, specifically ambassador management, media training, creative campaign development, issues management, media relations, and events.
According to a 2024 report released by the Butterfly Foundation, eating disorders within Australia have risen by more than 20%, marking an estimation of 4.5% of the country’s population “currently living with an eating disorder”.
“Calls to the national Helpline and demand for treatment services are increasing exponentially, yet we know that less than 30% of people with an eating disorder seek help – so this represents a massive problem,” said Melissa Wilton, the foundation’s head of communications and engagement.
“Think HQ came to us with a considered and innovative pitch, and an obvious passion for Butterfly’s work and purpose.”
“We were impressed with Think’s genuine commitment to tell the Butterfly story, and we are excited to be working alongside the team to drive important conversations that dismantle stereotypes, break down stigma and encourage help seeking.”
“It’s never been more critical to be visible, share our stories and amplify the voices of lived experience. Think HQ’s unique offering coupled with their team’s experience make them an ideal partner to help us achieve our communications priorities, of which there are many!”
Managing director and founder of Think HQ, Jen Sharpe, also expressed her enthusiasm at the partnership.
“We are thrilled to be acting as an extension of Butterfly’s dedicated and passionate team,” Sharpe said.
“We see this as the start of an incredible working relationship and cannot wait to tell important stories together. As the positive change agency, Think HQ is perfectly placed as Butterfly’s communications partner, and we look forward to driving real impact together.”
Body Image and Eating Disorders Awareness Week in September will serve as the stage for the launch of Butterfly’s and Think HQ’s first collaborative work.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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