The Byte Channel unveils new campaign for Sydney Carnival

The Byte Channel and The Australian Turf Club have launched a new creative campaign for The Sydney Carnival which will see iconic figures used to promote each day.  

The announcement:

Sydney Carnival at Rosehill Gardens is set to hit the market this weekend with a bold new creative campaign that celebrates the iconic event. Its hero event, the AAMI Golden Slipper, is the richest race for two-year-old thoroughbreds in the world. It is unique, there is only one, and it is fast becoming an iconic event with the Australian public.