The clever country – five years on
A lot has changed in Australia in five years. Dominic Walsh revisits his presentation from Mumbrella360 2015 to gauge where Australia sits on the world’s innovation stage.
Five years ago, I spoke at Mumbrella360 on why Australia “the lucky country” needs to become “the clever country”. At the time I was frustrated at Australia’s complacency when it comes to competing on the world stage as an innovations leader. We seemed to be relying on digging raw materials out of the ground rather than adding value and selling our thinking to the world. While we have seen some improvement since that time, I thought it was the right time to revisit those ideas and share some thoughts on how we can ensure the Australian economy is ready for a post-pandemic world.
Double down on technology
Technology is the new gold, that’s why Apple, Google and Amazon are the largest companies in the world. The question is: What is our next Atlassian and how are we using intellectual capital in Australia to commercialise our thinking and applying it to technology? Since the start of Covid-19, Australia Post has facilitated an additional $2.4 billion in e-commerce related deliveries. Overall, we have seen an 80% increase year on year on e-commerce transactions and remote working becoming the new normal. So, how can Australia leverage this moment in time? Virtual working, e-commerce, business process efficiency and seamless customer experience (CX) are just a few of the sweet spots.
