The Contented Copywriter rebrands as Wonderthink
Leading Australian content agency The Contented Copywriter has rebranded as Wonderthink, focusing on sparking creativity and wonder in storytelling for brands.
Wonderthink founder and director Brooke Hill said it is the right time for the new brand to launch, as it not only reflects the team’s vision for the agency but also the depth and breadth of strategic content services now on offer to current and prospective clients.
“We’ve always been devoted to creativity, smart thinking, the craft of storytelling, and to taking inspired action, and creative director Belinda Hubball has perfectly encapsulated these sentiments in the brand identity she has developed,” Hill said.
“We chose Wonderthink as a name because it’s our purpose to reignite a sense of wonder underpinned by considered thought and strategic insight. As kids, we have this remarkable sense of curiosity and wonder. But somewhere along the way, we all seem to lose that sense of possibility and wild, unbridled creativity.”
Although copywriting services, including SEO, generative AI, and brand copywriting, remain central to the agency’s offerings, Wonderthink also provides strategic services such as brand and content strategy. Their unique approach involves “seeing, thinking, wondering, and doing.”
Hill continued: We love that our new name and identity encapsulates the play and the practical elements of corporate and brand storytelling. At our core, we create wonderful content by unlocking wonder and creativity in our clients and layering it with strategic thinking.
“This is the ideal foundation for the development and execution of world-class content creation and marketing that has a positive impact on our clients’ bottom line.”
Wonderthink also offers coaching and consulting services designed to build capability within in-house marketing teams through governance and training.
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