The Family Law pulls 366,000 viewers on SBS after Facebook seeding campaign
SBS’s drama-comedy The Family Law drew 366,000 metro viewers for its on-air debut after the public broadcaster ran a seeding campaign on Facebook in an attempt to generate online buzz around the show.
The cast of The Family Law.
It will be seen as a reasonable result for the show based on author Benjamin Law’s memoir, although it is unclear whether the move to post the full first episode on Facebook over the weekend helped or hurt the numbers. The video drew more than 140,000 views for more than 30 seconds, with more than 22,000 people watching the full show.
Ten’s Big Bash still topped the night with 868,000 viewers on the main channel and One to see the first session as Brisbane Heat’s Chris Lynn smashed five sixes in an over to help his beleaguered team thrash the Melbourne Stars. The second session managed 910,000 viewers despite an early collapse from the Stars in their innings.
Option #1: 120,000 watched a bit on FB but didn’t like the show. Option #2: That 120,000 is part of the 366,000 that watched it on air (unlikely). The real test is how many of the 366,000 watch episode two.
They spent up promoting it traditionally as well. There were bus stop ads in Melbourne. I got 15 minutes in on Facebook and gave it a miss. Not at all bad, but a show about a kid at high school just didn’t interest me.
Let’s no dismiss the traditional marketing.
Its like a 3rd rate version of Fresh off the Boat (USA top rating comedy show)