The Gaibo Agency launches app to target locally-based Chinese influencers

The Gaibo Agency, an Australian agency focused on Chinese Australian-based influencers, has launched an app and digital platform aimed at connecting brands and the growing number of Chinese content creators and influencers based locally.

The app, Gaibo Influencers, looks to provide Australian brands access to a generation of affluent, young Chinese consumers in Australia.

The Gaibo Agency, managing director Garry Burns told Mumbrella the app, which launched this week, is like an “online marketplace to connect content creators with brands”.

Gaibo Influencers app interface

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