The Iconic launches sports-driven ‘Live Your Way’ campaign
Online retailer The Iconic has launched a new brand campaign with its new ‘Live Your Way’ positioning across multiple channels and with a focus on its sports range.
With themes of re-emerging after a year spent in lockdown, the campaign showcases some of the significant range of sporting apparel available on The Iconic, with brands including Adidas, ASICS, Nike, New Balance, Puma, P.E. Nation, Reebok and Under Armour.
“The only person that can beat your personal best is you,” the 30-second hero TVC spruiks, showing the aforementioned brands in a wide range of sporting contexts.
