The Inspired Unemployed’s Better Beer rolls out low sugar cider with new campaign

Better Beer has rolled out a new campaign to mark its launch into the cider market.

Developed by the brand’s in-house marketing team, the star advertisement focuses on Better Beer’s co-founders – The Inspired Unemployed’s Matt Ford and Jack Steele – living in a world where people’s long-time diet of “high-sugar-content-ciders” have resulted in them bearing furry teeth.

That is, until Ford rendezvous with his friends at a pub and shows them his regular, clean teeth – a trait bestowed upon him “discovering the new low sugar Better Cider”.