The Kid Laroi battles ageing in Uber Eats’ latest campaign
The Kid Laroi is the latest celebrity to land an Uber Eats campaign
Uber Eats and creative agency Special have served up another chapter in the former’s “Get Almost, Almost Anything” brand platform — this time starring Australian music artist, the Kid Laroi, and his battle with premature aging.
Directed by Steve Ayson of production company 3&7, the campaign’s hero film takes viewers into a boardroom where the Kid Laroi sits before a group of music executives, who are busy brainstorming ways to give the multi-platinum-selling recording artist a “more adult” image.
After his input is shut down with a condescending “kid, the grown-ups are talking”, Laroi uses the Uber Eats app to order a new name — “The Man Laroi”. But while his more mature image appeals to the executives at first, Laroi rapidly ages, and the challenges that come with it — including hair loss, breaking a hip, and sleeping during inopportune times — negatively impact his career before he is officially dropped from his label.
