The Lottery Office enlists rugby league greats for new campaign, via Richards Rose
Rugby league legends Nathan Hindmarsh, Wally Lewis and Gorden Tallis are featuring in a new campaign – ‘Get more zeros in your life’ – for the Lottery Office, via Richards Rose.
The announcement:
The Lottery Office has launched a new campaign with iconic rugby players and brand ambassadors Wally Lewis, Gorden Tallis and Nathan Hindmarsh. The campaign, called ‘Get more zeros in your life’, includes a film starring the rugby legends and a team of nine life-sized Zeros dedicated to fulfilling every demand of a jackpot winner. Produced by creative agency Richards Rose, the campaign aims to share the Lottery Office’s brand mission of creating moments where dreams and reality merge.
The Lottery Office allows Australians and New Zealanders the chance to win from the largest lotteries in the world, including in the US and UK. The film produced for the campaign shows Wally, Gorden and Nathan coaching the ‘zeros’ – representing the digits that could show up on a winning lottery ticket – to give winners the life they dream of.
Wally, Gorden and Nathan help the zeros train to give the jackpot winner their dream lifestyle. Training included ‘Chauffeur and Car Care,’ where they coached the zeros on the finer points of vehicle pampering—everything from polishing to perfection to handling the high-end wax.
Next, they moved on to ‘Silver Service,’ a circuit designed to balance plates full of sparkling silverware.
This was followed by ‘Bellhop Sprints,’ a rigorous drill that had the zeros dashing through courses laden with luggage and designer bags – talk about functional fitness!
During the ‘Halftime Speech,’ the ambassadors encouraged, “They’ve gotta get in shape, and the right shape is zero! With more zeros on the way, we’re going to need a bigger facility!”
Through it all, Wally, Gorden, and Nathan kept spirits high with their booming encouragement and the occasional whistle blast – loud, proud, and undeniably Aussie!
Together, the ambassadors and The Lottery Office champion the dreams of every Aussie, providing a platform where they can aim for greatness, supported by the best.
Source: Distinctly
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