F.Y.I.

The Marketing Store leads Christmas campaign for Canon

November 2, 2010 11:18

The Marketing Store has created an experiential campaign for camera brand Canon’s Christmas promotion.

The announcement:

SYDNEY, 1 November 2010: Building upon its previous success in developing campaigns that drive demand pre-Christmas, The Marketing Store Sydney (TMS) has delivered Canon’s grandest ever in-store Christmas campaign.

The promotion, which has a total prize pool of up to $1.3 million in Australia and up to $710,000 in New Zealand, offers shoppers the chance to win a once-in-a-lifetime Aussie adventure holiday packed with breathtaking experiences.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics