F.Y.I.

The Marketing Store leads Christmas campaign for Canon

November 2, 2010 11:18

The Marketing Store has created an experiential campaign for camera brand Canon’s Christmas promotion.

The announcement:

SYDNEY, 1 November 2010: Building upon its previous success in developing campaigns that drive demand pre-Christmas, The Marketing Store Sydney (TMS) has delivered Canon’s grandest ever in-store Christmas campaign.

The promotion, which has a total prize pool of up to $1.3 million in Australia and up to $710,000 in New Zealand, offers shoppers the chance to win a once-in-a-lifetime Aussie adventure holiday packed with breathtaking experiences.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics