The Monkeys scoop the pool at the Effies as no long-term effectiveness gongs are handed out
The Monkeys have capped their 10th anniversary year, walking away with four of the six gold Effies, the Grand Effie and the title of Effective Agency of the Year.
Li Lin Chin has helped drive record sales for MLA
The agency picked up three golds for its work on Meat & Livestock Australia’s Operation Boomerang and a further top prize for its campaign for Blackmores.
Judges described The Monkeys work for MLA as “bold, disruptive and extremely effective”. The campaign was the most complained about ever to the Ad Standards Board.
Might want to double check the score card there Simon, not sure Saatchi & Saatchi picked up anything other than a finalist nod
Hi Woopsie,
You’re right, it was Affinity which was the other winner, changed now.
Cheers,
Alex, editor, Mumbrella