The most image-conscious agencies of 2012

In this roundup from the Encore and Mumbrella Annual, we look at the seven most image-conscious agencies.

1. Droga5

There is probably no agency in Australia with as strong a brand as Droga’s. It’s just hard to pin down why. Critics say the flashy Sydney shop is all smoke and mirrors, style over substance – a hurricane Sandy of big talk and hyperbolic press releases. But now the agency has won some big accounts (Woolies, Kraft etc), and the work is looking better, the Droga name is beginning to live up to the hype. But shhhh. Don’t mention the New Zealand office.

2. Naked Communications