The new era of publishing is here: It’s interactive, immersive, and highly visual
Content on the web is more competitive than ever. It’s getting harder to rank in search, harder to get the attention of your audience, and even harder to keep their attention when you have it. Harder, too, to win awards.
What are the key qualities of successful, award-winning content on the web today? Increasingly, brands and media companies are investing in higher-quality content that’s multimedia, interactive, highly visual, and immersive (that is, distraction-free).
So if you’re looking to boost your digital content strategy and create content that people actually want to read, see, and share; here are the ten most important qualities found time and time again across the web’s best content.
- Visual and multimedia
With attention spans dwindling and content reaching saturation point, it’s more important than ever before for brands and publishers to not just meet, but exceed their viewers’ expectations.
Intuitive and beautifully simple, Shorthand allows non-technical teams to create stunning digital reading experiences, without relying on developers or web designers.
