The NRMA unveils new tagline and new creative, via Houston Group and Saatchi & Saatchi Australia

November 25, 2024 10:07

The NRMA has unveiled a new tagline to sit alongside its legacy logo, developed by Houston Group, in a bid to better amplify the three main pillars of its membership offering, with a supporting creative campaign via Saatchi & Saatchi Australia.

The new tagline is described to capture the growing and diversified products and services offered by the mutual, and boost its three main offerings – road, travel, and rewards.

The NRMA now boasts 3.2 million members in its rewards program, and has greatly expanded its iconic roadside assistance offering in 2024. It has also grown support on the road to include SIXT Car Rentals and EV charging networks.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.