The Perth Mint targets shoppers with fussy relatives in ads that showcase its jewellery collection

The Perth Mint is highlighting its collection of unique pieces of jewellery available to purchase as a luxury gift ahead of Christmas.

The ads pair images of the jewellery with common phrases heard around the festive season, such as ‘Just get me something small’ and ‘I don’t want anything for Christmas’, therefore translating to shoppers what their partners and family members really want.

The OOH campaign highlights the unique pieces of jewellery at the Perth Mint

The campaign targets those who need to buy gifts for fussy and particular family members, and those who often fail to offer up suggestions.