The power of content, commerce, and community: Amazon Ads on reaching customers and story-telling
Following her recent presentation at Advertising Week APAC 2022, Amazon Ads ANZ General Manager Kelly Wearmouth shares insights on developing creative and effective approaches to content, commerce, and community to reach customers.
It’s a digital world – and Aussies are fully immersed in it. They’ve emerged from lock-down with a new-found appreciation for connectivity. According to a 2022 study by We Are Social, they’re spending more time and money online than ever, driving up music streaming, gaming, app usage and commerce. [1]
This digital uptick means increased exposure for brands across multiple channels. Most consumers are using multiple online touchpoints daily, creating new opportunities for brands to reach relevant audiences with relevant messages, where they are choosing to spend time.
However, ensuring a campaign is a success lies in developing strong content, successfully connecting it to your commerce offering, and ensuring it reaches the right community via effective insights and tools.
Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming, and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
