The Remarkables Group expands offering and repositions as influencer connections agency

The Remarkables Group is moving away from its origins as an influencer talent agency and repositioning itself as an influencer connections agency, expanding its offering to focus on millennials.

Founder Lorraine Murphy told Mumbrella it will now be focused on creating strategic connections and ideation between influencers and brands, rather than just representing influencers to media agencies and clients in a more talent agency style as it has to date.

“I set out to start a talent agency and that doesn’t do justice to the amount of ideation, strategy and consultation we do with both the influencers and the brands. It’s not a booking model which a talent agency suggests,” Remarkables Group founder Lorraine Murphy told Mumbrella.