The sky’s the limit for Just Better Care’s services in new campaign via The Core Agency
With assistance from indie creative agency, The Core Agency, Just Better Care – a full-scale provider of disability support and in-home aged care – has released a new advertising campaign to spotlight its personalised customer services.
The platform uses 15-second videos to offer viewers a glimpse into the provider’s support services by placing its customers front and centre. Both spots use different scenarios to reflect the breadth of services Just Better Care offers.
It’s a major brand value for the support provider; one that it is perfectly captured in the campaign, says Just Better Care Australia’s chief executive officer, Alison Chandler.
“One brand value that has remained consistent in our 19 years of operation is that the customer always comes first, and that each person has choice and control over their services, this campaign only serves to reinforce and celebrate this benefit for all our customers,” Chandler explained.
The Core Agency’s creative partner and co-founder, Jon Skinner, spoke of its authenticity and positive portrayal of people with disabilities and older Australians.
“Our latest campaign authentically demonstrates the individuality in which Just Better Care empowers its customers,” Skinner expressed.
“It’s great to show older Australians and people living with disability continuing to be active with their hobbies and passions all whilst remaining engaged in their communities.”
“We have a longstanding and valued relationship with The Core Agency and this latest work from the team is consistent with the Core Agency process to get to the core of a brand strategy and nail it,” Just Better Care’s general manager – brand and marketing, Ryan McMahon, said.
“Our franchise owners are thrilled that it rallies against the parody of material from other providers.”
Credits:
Client: Just Better Care Australia
Chief executive officer: Alison Chandler
General manager – brand and marketing: Ryan McMahon
Agency: The Core Agency
Founder & creative partner: Jon Skinner
Founder & creative partner: Christian Finucane
Managing partner: Rebecca Turner
Copywriter: Nick Timms
Art director: Callum Foot
Senior account director: Joseph Rosslind
Account manager: Milton Kim
Head of design: Nick Williams
Senior designer: Daniella Williams
Senior agency producer: Meredyth Judd
Production: The Woodshed
Director: Brad Sayers
Producer – Victoria Beck
Cinematographer – Evan Papageorgiou
Stylist – Lydia Saunders
Editor – Brad Sayers
Post House – Carve & Stitch
Music: Mosaic Music & Sound
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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