The Sphere Agency ECD and founder opens marketing department optimisation company

Marketing department optimisation organisation, Hummington, has officially launched into the market, Mumbrella can reveal.

Founded by Michael Abdel – the executive creative director and founder of brand company, The Sphere Agency – Hummington was developed to supercharge pre-existing marketing teams with solutions comprised of execution, creative and strategy.

Hummington’s key services cover four areas: executional and creative support on marketing channels, resource optimisation regarding operations and talent, data-powered insights for decision-making, and strategy development to ensure organisations’ business objectives and marketing operations are in sync.