‘The very definition of a safe bet’: Did Optus make the right CEO choice?
Optus has finally appointed a new CEO — the current chief of NBN Co, Stephen Rue — who won’t start until November, a full year after former boss Kelly Bayer Rosmarin resigned in the wake of a disastrously handled national outage.
As the boss of the National Broadband Network, Rue is currently the highest-paid government employee in the country, and seems — on paper — uniquely suited to run a national communications network. But is he the right choice to steer the telco’s reputation back on track? We ask the experts.
Benjamin Haslem: Director of media and public affairs, Icon Reputation
Optus parent company, Singtel, has tried to tick all the boxes needed to rehabilitate the company’s brand – not only with consumers but also with the Federal Government.
