The Video Network launches new offering

The video network claims its new service can reach the exact target audience for pre-roll advertising.  

The announcement:

The Video Company’s quickly-expanding, internet-delivered TV network division, The Video Network (TVN), has launched a new Audience Cloning concept to allow advertisers, for the first time in Australia, to reach their exact target audience with zero media waste.

According to TVN MD Peter Ostick, Audience Cloning is set to transform the way advertisers work with the internet. “We can now take a media brief and effectively ‘clone’ the target demographic, eliminating any wastage and maximising the value and effectiveness of standard 30-second TV advertising,” he said.