Radio wars – while Melbourne fights, Sydney celebrates

As Fifi Box said to Mumbrella this week, “I’ve never seen radio talked about more.”

This week saw Kyle and Jackie O launch into Melbourne for the first time and both Fifi’s show (the #1 FM show at the moment) and Christian O’Connell’s programme (formerly the #1 FM show) launched splashy new TV/billboard/side-of-public-transport campaigns to fend off their attack.

Channelling Kyle’s mean-spirited on-air nature, KIIS FM parked a bright pink bus emblazoned with Kyle and Jackie O’s face across the street from a meet and greet with Nova’s new breakfast team Jase & Lauren – who angrily pointed out that KIIS fired them to make way for Kyle and Jackie O. 

Meanwhile, Steve Price has been trading barbs with Sandilands, SCA’s chief content Dave Cameron officer compared the “extreme content environment” of certain un-named radio shows in contrast to the “really brand-safe environment” of FOX FM, and even Delta Goodrem and Brian McFadden’s sex life was dragged into the fray, as Kyle delivered some pipping hot gossip direct from 2005. You’ll notice there’s no link for that last one.