‘The worst Christmas present ever’: CommBank delivers PR blunder just in time for the holidays
The Commonwealth Bank is introducing a $3 withdrawal fee that will inordinately impact the elderly and those in under serviced regional areas – and it’s decided to announce it just before Christmas.
UPDATE: ‘We didn’t get the communication right on this’: CommBank backflips on controversial fees
In the new year, Commonwealth Bank customers who currently have a Complete Access account will be moved to Smart Access accounts, and charged a $3 “assisted withdrawal fee” each time they take out cash from bank tellers, post offices, or by phone.
$9.5 million profit,and still they want to gouge more.
Such arrogance and greed.
Doesn’t apply to under 18 or those on a pension. We moved to a largely cashless society a long time ago….who goes into a branch and gets cash…that some stores don’t even accept.
I’m sure that there will be some people affected – but there are also plenty of alternatives
My only conclusion is that the bank must be about to commit some really dastardly deed and has thrown this out there as a smoke screen.
This is a poor business decision with negative reputation impact. Not a “PR blunder”.