‘There’s a better way to earn attention’: Poem teams up with Phronesis to launch B2B comms offering with B2C lens

Leading earned creative agency Poem has launched a new culture-led B2B offering, Poem Resonate, in partnership with corporate reputation consultancy Phronesis. Speaking exclusively to Mumbrella, the agency founders share why such a service is needed in today’s landscape.

Poem Resonate will support Poem’s clients seeking to navigate the blurred lines between consumer and corporate affairs, as a “B2B offering with a B2C lens”. It has been designed as a reputation and business communications offering, but with a more unique, creative, culture-led approach.

With the rise of social media, the increasing importance of brand reputation, and the demand for authenticity, B2B marketing is becoming strikingly similar to B2C, requiring unique approaches for crisis management, reputation strategy, people-first comms, and more.