‘There’s a Giant in all of us’ campaign extended to the AFLW leading up to grand final
AFL team Greater Western Sydney Giants has extended its ‘There’s a Giant in all of us’ brand push to the AFLW, creating two new female-lead GWS content pieces.
Amanda Farrugia says: “Sport is one of the best ways that somebody can express themselves individually”
In collaboration with independent creative agency Richard Rose the two three-minute content pieces feature GWS team members Jess Bibby (also an ex Opal basketball player) and Amanda Farrugia, talking about their journeys to success.
After being signed to the Australian Opals in her 20s and having an experimental spinal surgery so she could walk again, Jess Bibby’s ‘There’s a Giant in’ content piece shares her road to recovery and success with the GWS Giants.
