‘They want us to lean in and become better’: SBS aims for hearts and wallets at its 2025 Upfront
Not surprisingly, given its ‘special’ broadcasting remit, SBS presented itself as the alternative network for advertisers at its 2025 Upfront, held on Wednesday afternoon at Sydney’s Town Hall.
70% of SBS audiences don’t tune into the other free-to-air networks, while 3.3 million Aussies are watching NITV each month. Your advertising dollar goes further at SBS – and with their Beyond 3% initiative to drive more money towards First Nations people, plus the environmental net zero pledge, you can feel good about your investment as well.
Plus, they have the soccer. We asked the industry what they thought of the SBS Upfront 2025.
