‘They’re going to LOVE it’: McDonald’s celebrates Australian launch of the Grimace Shake
After first launching in the US last year, the Grimace Shake is finally here.
To celebrate the local launch of the shake in Australian restaurants from Friday, McDonald’s has launched an integrated brand campaign, developed by brand experience and innovation company, Akcelo.
The ‘Very Important Purple’ campaign gives the introduction to Australia that Grimace deserves, complete with a rockstar welcome.
“Grimace has been making fuzzy waves around the globe and now it’s our turn to celebrate,” McDonald’s Australia marketing director, Amanda Nakad, said.
