Thinkerbell and Bupa look ‘beyond the games’ in new Paralympic-themed campaign
As the official healthcare partner of Australia’s Paralympic Team, Bupa has launched a new campaign with Thinkerbell that shows off its dedication to providing Australians with accessible and inclusive healthcare “beyond the games”.
Starring Paralympians, Shae Graham, Ben Popham OAM and Curtis McGrath OAM, the campaign follows the star athletes outside of the stadiums and events of the Paralympic Games. Instead, choosing to focus on their home lives.
The creative reinforces Bupa’s commitment to “investing in accessible digital health services like Blua, developing its first access and Inclusion Plan, and funding inclusive grassroots sports programs”.
