‘This embodies the very essence of both brands’: Fender and Hello Kitty unveil huge global collaboration
Two of the world’s most popular brands – Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th anniversary of pop culture icon, Hello Kitty.
At a launch event at Fender’s flagship store in Tokyo on Tuesday, the collaboration – which has been described as a celebration of creativity, inclusivity, and self-expression through music – combines Hello Kitty’s cute and colourful aesthetic with Fender’s sonic innovation and brand legacy.
It hopes to reinforce the deep global cultural presence of both brands, speaking to long-time Hello Kitty fans, Fender fans, as well as new players, to support all forms of creative self-expression.
