Tigerair moves creative from McCann to Hardhat
Budget airline Tigerair has awarded its brand strategy and creative services account to Hardhat following a competitive pitch process, Mumbrella can reveal.
The account previously sat with McCann Australia, which was responsible for the local implementation of Tigerair’s rebranding from Tiger Airways back in 2013.
Tigerair is now a subsidiary of the Virgin Australia Group
Hardhat’s appointment solidifies its attempts to evolve from being just a digital agency, with the agency now responsible for Tigerair’s integrated marketing efforts including brand, creative and customer communications.
on ya
Well done Hardhat. 10 out of 10. Sorry McCann. 6 out of 10.
So Hope is hoping for truly customer-centric and data-driven creative!
Nice to see independent agencies kicking goals. well done
Solid choice Tigerair.
Great choice Tigerair!
Jeez…does anyone read their own PR releases these days? Nobody on the planet speaks like this:
“As a disruptor in the airline industry, innovation based on insights is at the core of our DNA, and as an extension of our team, Hardhat understands our passion for affordable travel and connecting people with genuine experiences.”
Marketing waffle bingo, except you missed ‘agile’.