Tim Tam reveals its latest genie in campaign from Publicis Groupe’s The Neighbourhood

Tim Tam has revealed the latest reincarnation of its iconic genie.

In preparing the campaign, Arnott’s surveyed Australians on how they envisaged the genie to look in 2020, and decided to create a female genie who “exudes a sense of strength, confidence and charisma”.

The Tim Tam Genie originated in the 1990s and the ads have featured several noteworthy Australians as both the wisher and the genie, including Cate Blanchett back in 1994 and former-Bachelorette and Bachelor in Paradise contestant Apollo Jackson in 2018.

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