Tim Tam reveals its latest genie in campaign from Publicis Groupe’s The Neighbourhood
Tim Tam has revealed the latest reincarnation of its iconic genie.
In preparing the campaign, Arnott’s surveyed Australians on how they envisaged the genie to look in 2020, and decided to create a female genie who “exudes a sense of strength, confidence and charisma”.
The Tim Tam Genie originated in the 1990s and the ads have featured several noteworthy Australians as both the wisher and the genie, including Cate Blanchett back in 1994 and former-Bachelorette and Bachelor in Paradise contestant Apollo Jackson in 2018.
“The campaign was created by Publicis Groupe’s ‘Power of One’ bespoke agency The Neighbourhood”.
Because I know Mumbrella values accuracy and correct attribution, the long-running Tim Tam ‘Genie’ campaign was in fact created by Jane Evans and Carolyn Diamond at Clemenger Sydney around 25 years ago.
Hi Creative Hack,
I have tweaked the wording to make it clearer that we are referring to this iteration of the campaign – rather than claiming Publicis Groupe’s The Neighbourhood came up with the original concept.
Thanks,
Vivienne – Mumbrella