Tinder breaks down Aussie dating tropes in new campaign
Tinder has launched a new summer campaign, challenging Aussies to step outside their comfort zones.
Taking a satirical approach by spotlight the everyday ‘bubbles’ Australians unknowingly live in – rooted in the observation that they stick to familiar social circles and routines – the campaign asks people to embrace new experiences, people, and places through the dating app’s extensive dating pool.
Whether it’s a house party, run club, or more, ‘Break Out Of Your Bubble’ offers a wake-up call and alternative to the predictable.
Featuring content creators including Sam Fricker, Ella Jae, Oliver Mills, and the Fitzy Twins, the campaign is made up of a series of short ‘news reports’. The creators, acting as roving reporters, deliver takes on Aussie social tropes, unpacking the aforementioned familiar habits.
Each piece of content highlights Tinder as the perfect tool to expand a person’s horizons.
The campaign comes in time for what Tinder has coined the ‘peak season’ of dating – the period from the end of December until Valentine’s Day on February 14.
According to Tinder, 2.1 million more messages are sent on the app per day during this period, as well as 298.4 million more likes, compared to the yearly average.
Kristen Hardeman, country director at Tinder Australia, said of the campaign: “A new relationship starts on Tinder every three seconds 3 and we believe that the best relationships often start when you try something new.
“‘Break Out Of Your Bubble’ is all about inspiring Aussies to break free from their everyday routines and discover the endless possibilities waiting just outside their comfort zones.
“Summer is the perfect time for new adventures, and Tinder is here to help you connect with someone who can make those adventures unforgettable,” she added.
The campaign’s digital focus sees it live across including TikTok, YouTube, Spotify, and Meta.
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that’s terrible.