TK Maxx explodes customer price expectations via Howatson+Company
TK Maxx has launched a new brand campaign from Howatson + Company, visualising the joy of big brands for small prices.
The campaign is the second iteration of the Abso-TK-lutely platform, launched in the retailer’s Christmas campaign, created following the August appointment of Howatson + Company.
Shopper ‘Confetti Katie’ fronts the spot, examining brand items, and exploding into confetti when she reads the price.
