Tony McGinn retakes control of Authentic Entertainment amid overhaul of its operations
McGinn
Authentic Entertainment is overhauling its business with founder Tony McGinn stepping back in to lead its media arm as it looks to build out a new specialist branded content and experiential division.
The changes see former CEO John Wardley moved to a role setting up that new division, which will be called Authentic Creative Labs, and follows on from the wider group announcing losses of $2.8m for the 2014 financial year.
In February it also quietly shut two prominent divisions, while strategy and marketing director Jonathan Hopkins is among a handful of people to depart in recent days.
A salary of 800k to lose 2.8M.
Ever since igloo and the eskimos left the building that place is melting down faster than the greenland icecap…
Ever since igloo and the eskimos left the building that place is melting down faster than the Greenland icecap
Like a bull in a media agency. What a mess. [Edited by Mumbrella]
Company loses 2.8 mill
McGinn earns 802K
WTF ?
Let it go….
Iceman you’ve nailed it! Long live the Eskimos!
company loses 2.8 mil and CEO celebrates on new boat?!
bring back Simon Joyce!
#watch this space…Not!
It saddens me to read this when I think of the vast number of lives and families impacted by the loss of jobs from MCM/Authentic over the past 18 months. How do they sleep at night? #NotWelcomeAtTheCampFire
#standbymcginn
Perhaps the facts in this article aren’t the facts re salaries
Look deeper before we all judge
Joycey
@Joycey
Ok so lets just accept that and look a little deeper. How do we judge that Movideo, which in about it’s 5th year still requires 2M ‘venture capitalist’ money to prop up? And that this now 8-10M has been pulled from what were once great media and digital business?
Continued focus and investment on a failing video business led by the board has directly led to the demise of these companies. And we all know anyone, including various CEO’s, COO’s and board members who challenged the continued investment in Movideo have been ‘abruptly departed’
“12 digital specialists?” I believe I was the last one marched out the door a few months ago.
Just to clarify the above ‘Joycey’ is not Simon Joyce @ Emotive (ex CEO of MCM Entertainment Group)
It’s a sad, sad situation, and it’s getting more and more absurd.
Make all digital and creative staff redundant…. start a new content division. Makes sense.
By the sounds of it someone needs to put Movideo out of it’s misery. If there’s anyone left?
I wonder who was masquerading as Joycey?! Hilarious!!
I think you are all being very harsh, I think they should double down and see if they can lose even more money this year whilst paying themselves even more ridiculous salaries.
Imagine how big the bus would have to be to drive a trailer full of losses off the cliff…
My independent digital agency consistently makes half a million clear profit per year. I think I should be paying myself more!!
House of Cards – Season 4!
@Kevin Spacey. More like the Rocky Horror Video Show!
@kevin spacey
I think there is a song that nails it
“Video killed the Radio Star”
This story needs another comment just to keep it at the top of the recent comments list.
@Dave
Agreed.
Is this venture still relevant in 2015?
Happy anniversary Authentic:
https://staging.mumbrella.com.au/mcm-media-merges-sister-agency-igloo-rebrands-authentic-232842
@john the salary info is in their Ann report to June 14 not sure there is any deeper… (edited under Mumbrella comment moderation policy)