Tour firm follows rebrand with focus on luxury in new TV ad from creative agency Bloke

Luxury travel, and the some of the world’s most ‘wonderful’ places, are the focus of a new campaign from tour operator Scenic following the company’s rebrand last month.

Created by creative agency Bloke, the 90 second TV ad shows a couple in a number of European settings during the day and at night, and closes with the phrase ‘wonders never cease’.

The marketing push is in line with the brand’s strategy to position itself as a luxury operator in a cluttered market.