Tourism New Zealand turns to Instagram to drive Australian travellers

Tourism New Zealand has launched the third iteration of the ‘more magic every day’ winter campaign partnering with Flight Centre, Instagram, and the local ski industry to target Australian travellers.

For the first time the tourism body is using Instagram to drive sales with paid imagery and video content, while Flight Centre is running a sale targeted at the Australian market in conjunction with Virgin Australia and Air New Zealand.

Instagram’s brand development lead in Australia and New Zealand Sophie Blachford said: “Tourism New Zealand is one of the first travel brands to partner with us for the launch of video on Instagram, which offers the same visual, immersive quality as photo ads on Instagram, but gives us the added ability to demonstrate sound and motion.”