Toyota ad banned for showing woman standing with her arms outside the vehicle

March 1, 2018 4:00

Toyota has had one of its ads banned by the Ad Standards Board for depicting a woman breaking road rules.

The ad showed a woman standing in the passenger seat with her arms over the top of the vehicle, with a complaint alleging the behaviour was “illegal, unsafe, dangerous, reckless and risky”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ad standards Toyota

3 COMMENTS

Aaron 1 Mar 18

CAD acronym? Please check.

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Vivienne Kelly 2 Mar 18

Hi Aaron,

Thanks for flagging. CAD actually refers to Free TV Australia’s Commercials Advice which provides classification and information services to advertisers, agencies and production houses in relation to television commercials and infomercials.

This is now reflected in the article.

Thanks for flagging,
Vivienne
Mumbrella

Daniel 8 Mar 18

This television advertisement was never banned, please check your facts before publishing incorrect information. Also this company is not Toyota National it is a regional Toyota dealership. This is what you call fake news. Personally I think it’s a great feel good advertisement from a prominent local business who has always supported the local community.

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