New Oztam data shows linear dominating the living room TV
Broadcast television still dominates the family TV set, according to the first “independent survey” of watching habits in Australia across linear, BVOD, and streaming services.
Oztam’s first quarterly Streamscape report was released on Monday morning, and provides a unified view of how Australians consume video across platforms and demographics.
Oztam is jointly owned by the Seven, Nine and Ten networks.
Ah yes, the “linear TV is thriving” headline brought to you by a measurement company owned by… linear TV networks. Shocking.
Meanwhile, the reality? The latest IAB Australia Video State of the Nation report shows 71% of buyers increased their investment in digital video last year, and 83% expect to keep shifting spend away from linear TV. Nielsen’s own Streaming Content Ratings show that over 40% of Australian viewing time is now spent on streaming platforms. But sure, tell me more about your 7pm audience that can’t name what’s actually on at 7pm.
In the 90s, you had to plan your night around TV. Now, the TV plans itself around us. The habits haven’t died hard they’ve just evolved. Some folks just prefer to keep selling the past.