Transport for NSW opens the Sydney Metro with campaign from BMF
BMF has revealed its latest work for Transport for NSW, celebrating the opening of the first section of the Sydney Metro.
The new ad positions the Metro transport system as seamless, organised and a “whole new way to move”.
took me 30 minutes to read the credits
What was the spend on this?
They paid over three million for an ad for westconnex that was mostly animated isometric vectors so what did they spend on this?
The project apparently came in under budget by over half a million dollars so on the bright side it’s not like they went over budget by making this ad campaign.
The project came in under budget by $1 billion, not million. Campaign doesn’t nothing to generate demand for this great new service. Old fashion brand stuff lives on. Not even an election due for 3.75 years.
boring
Hopefully not the end result of another 6 agency pitch? For all of their professionalism, diligence and stringent process, TfNSW is still a massive contributor to the abusive waste of industry resources, where being on a panel does nothing more than give an agency the right to pitch… against way too many other agencies…each and every time. But I’m sure they think it’s fabulous.
Congratulations, on selling a Metro owned and run by MTR-the Chinese government